Starting from March 2020, AO UniCredit Bank is offering the Visa Infinite© bank card with multiple additional benefits for music lovers to UniCredit Private Banking customers in collaboration with Visa and SOUND UP festival of new music.

The cardholders will gain the opportunity to visit invitation-only musical events, listen to interesting podcasts and playlists, and purchase tickets to SOUND UP concerts in advance. A limited edition of the SOUND UP festival vinyl is a special gift for Visa Infinite© cardholders.

The first-ever SOUND UP album created specifically for UniCredit Private Banking customers will plunge you into the world of instrumental music composed by our contemporaries. The first edition of the vinyl includes the pieces by remarkable Russian and foreign composers and musicians: Gabriel Prokofiev, Greg Haines, Misha Mishenko, Aleksei Aigi, and many others.

Knowledge is an asset, and intellectual capital is increasingly turning into a determinant of well-being in the present-day world. «UniCredit Private Banking strives to offer both high-quality banking services and opportunities to continuously broaden horizons and gain new knowledge to its customers, says Igor Ryabov, Head of UniCredit Private Banking in Russia. The privilege card created in collaboration with Visa and SOUND UP will make it possible for our customers to take part in musical events and make unexpected discoveries, and the special edition of vinyls will provide our customers with an excellent sound quality and chance to take an exciting journey to the world of instrumental music».

«As we design our products and innovative payment solutions, we are always guided by the banks’ strive to offer the most relevant and user-friendly (oftentimes — unique) products and services to their customers. We highly appreciate it that the bank chose Visa Infinite with a view to offering such an interesting product highly popular with the premium segment customers», said Yuri Topunov, Vice President and Head of Products Department, Visa Russia.

«Today, privilege stands for a unique experience and chance to feel an unparalleled sensation, and we are happy that collaboration between UniCredit Private Banking, Visa, and SOUND UP provides us with an opportunity to explore the contemporary musical landscape, make acquaintance with our talented contemporaries, and get involved in the current cultural context», says Evgenia Lassar, Co-founder of SOUND UP festival of new music.

SOUND UP is a series of multimedia events at a variety of venues where music is accompanied by innovative video art, amazing stage design, and memorable art objects.

The festival seeks to attract attention to the musical genres that bring the academic and the futuristic, the acoustic and the electronic, the popular and the intellectual, the classics and the rising stars, Russian musicians and foreign artists together. Besides, SOUND UP has created Russia’s first symphonic orchestra specialising in the music composed by our contemporaries.

To learn more about the privileges, contact your personal UniCredit Private Banking manager.

UniCredit Private Banking in Russia — UniCredit Bank Private Banking Department.