UniCredit Private Banking*, Mastercard, and educational Arzamas website have launched a new project devoted to exciting events in the world of art.

The project is intended for UniCredit Private Banking customers and will be devoted to the major exhibitions of 2019 in Russia and worldwide. Customers will be able to use designated podcasts that can be accessed using a special promo code in Arzamas Radio mobile app to be the first to acquire the information enabling them to get ready for a visit to an exhibition or prompting them a topic for a friendly conversation. Furthermore, customers will be provided with full access to all materials available in Arzamas Radio mobile app: courses and podcasts in history, literature, and art intended for both children and adults.

The first podcast was published in March 2019 and is devoted to the exhibition “Francis Bacon, Lucian Freud, and the London School” in the Pushkin State Museum of Fine Arts. 

“Traditionally, UniCredit Private Banking gives a lot of attention to culture and art, says Igor Ryabov, Head of Private Banking Department at UniCredit Bank. The new project launched jointly with Mastercard and Arzamas will help us provide our customers with an opportunity to obtain high-quality information about the most interesting exhibitions worldwide in a convenient format”.

Alexey Volkov, Sales Director, Mastercard Russia: “Mastercard supports exciting cultural events worldwide. Jointly with our partners in Russia, including MAMM, the Bolshoi Theatre, and the Pushkin State Museum of Fine Arts, we give unforgettable memories and impressions to Mastercard cardholders. Our new joint project with UniCredit Private Banking and Arzamas is intended to create an original, exciting, and valuable content for the fans of the world and Russian culture.

Filipp Dzyadko, Editor-in-Chief of Arzamas: “Arzamas is continuously looking for the new forms of communication with the audience and the most exciting ways to present the most exciting stories. Why Did I Have to See This? podcast in Arzamas Radio mobile app is a conversation about art in general and the major exhibitions in Russia and Europe in particular. What is the best way to tell about art simply without losing depth? How should you perceive art and talk about it with friends to make it memorable for you? Three institutions have joined their efforts to find the answer to these questions and succeeded. As they listen to our podcast, UniCredit Private Banking customers learn the key facts and turn into excellent conversation partners in the field of art. If you want to keep abreast of the high-profile events of the day in the world of art and feel engaged in a conversation on the hidden meanings of culture – listen to the breaking first night on Arzamas Radio. Then you will both understand Why Did I Have to See This? and impress by your knowledge your colleagues and friends”.

* AO UniCredit Bank