Following the decision of the Management Board of UniCredit Bank on February 11, 2021, Lyudmila Urbanovich has been appointed Head of Marketing and Products Unit effective February 15, 2021.

Mikhail Povaliy, Member of the Board, commented saying: “Lyudmila has extensive experience in marketing and customer relationship development. I am confident that her understanding of customer needs and current retail banking trends will support UniCredit Bank to continue strengthening its position in the retail business.”

Lyudmila Urbanovich

Lyudmila Urbanovich possesses over 20 years of experience in marketing, customer care, products and services in Retail Banking. Before banking career, she had been working with the largest international advertising agencies Leo Burnett and DDB for 5 years. From 2005 to 2019 she held leading positions in banks of global bank Citi. She joined Citi as Retail Products Marketing Manager, in 2007 she was appointed Retail Marketing Head, in 2010 she became Head of Marketing and Customer Experience, in 2015 Lyudmila was appointed Customer Franchise Management Head.

She graduated in History from Moscow State Pedagogical University; she also graduated in International Economic Relations from Moscow State Institute of International Relations (MGIMO-University).